Loop reframes the to-do list as a recurring rhythm. Used by 4,200 paying teams to plan weekly cycles, retros, and standups without ceremony.
Loop started as a hack for our own team. We were running weekly cycles in Linear + Notion + Slack, and the cycles were the thing — but no tool treated them as a primary object. So we built one.
Most task managers optimize for the long tail of tasks. Teams running weekly cycles need a tool that optimizes for the week: what got done, what slipped, what's next. Existing tools force you to recreate that view manually every Monday.
We made the cycle the noun. Tasks belong to a cycle. Cycles have rituals — kickoff, mid-week, retro — and the app surfaces the right view at the right time. Everything is keyboard-first; the mouse is optional.
Loop hit $38K MRR in 14 months on zero paid acquisition. Used by 4,200 paying teams. Average user opens the app 11 times a week.
I was the founder, designer, and one of two engineers. Designed the whole product surface; wrote about half of the sync engine.